In an effort to support heart health and improve the wellness of rural Americans nationwide, Bayer will donate 5 cents to the American Heart Association (AHA) for every bag of LibertyLink soybean seed sold, for a maximum donation of $500,000.
The effort, which runs through 2017, supports the AHA’s Healthy for Good movement to inspire all Americans to live healthier lives and create lasting change by taking small, simple steps today to create a difference for generations to come.
“The average age of the American farmer is well over 50 years old, and automation is much more prevelant in today’s agriculture climate,” says Allen Gent, Bayer strategic business lead. “Growers are more sendentary than in the past, which is one contributing factor to cardiovascular disease.
“Helping rural Americans is essential to our industry as growers are our greatest resource. A nation and global economy depend on their agriculture production. We’re thrilled to partner with the American Heart Association to have a positive effect on not only heart health, but our industry as well.”
In addition to monetary donations to support the cause, Bayer will help raise heart health awareness across America through educational activities targeted to growers in rural communities.
Through its 2020 impact goal, AHA aims to improve the cardiovascular health of all Americans by 20 percent and reduce deaths from cardiovascular diseases and strokes by 20 percent. AHA’s Healthy for Good movement focuses on healthier diets, additional physical activity, blood pressure management and cholesterol control.